Branding Designs

Distinctive Brand Identities
Built for Impact

At Trend Media Services (TMS), we don’t just execute campaigns—we engineer identity.

Our branding services transform your business concept into a compelling, market-ready visual and narrative powerhouse.

By merging creative vision with strategic insight, we craft complete brand ecosystems that communicate your unique value and drive audience engagement.

Our recent work across diverse sectors showcases our commitment to building brands that are not only seen but remembered.

Brand System Innovation for Fracs

FRACS is one of our Dubai-based clients, for whom we developed a complete brand system and visual identity.

fracs

Strategic Concept

TMS developed a revolutionary branding system for Fracs, moving beyond conventional design to create a family of distinctive brand ambassadors. The strategy was built around the “Fruit Fusion Personality”—a bold visual concept where each character’s eyes are replaced by its core fruit (Orange, Kiwi, Lychee), delivering immediate recognition and a playful, unconventional identity.

Visual Execution

The system was executed using a flat, modern illustration style combined with a high-impact monochromatic color palette drawn directly from each fruit. This ensured visual clarity, consistency, and strong shelf and screen presence.

Scalability & Market Impact

The result was a highly versatile and scalable character universe that resonated strongly with a young, modern audience. Deployed seamlessly across digital platforms and packaging, the system established Fracs as a unique, visually dominant brand within a crowded market.

The branding for Sama El Arish Resort

The branding for Sama El Arish Resort is an invitation to nostalgic serenity, positioning the destination as an elegant return to the “good old days” of summer vacations.

The core identity is rooted in its stunning location on the Mediterranean coast within the vibrant Sinai University campus grounds, ensuring a year-round atmosphere rather than a seasonal lull.

The visual and emotional language emphasizes peace, luxury, and memory-making.

The resort offers exclusive, thoughtfully designed units — from cozy chalets to private stand-alone villas — catering to a desire for both comfort and ultimate privacy.

The brand promises a secure and comforting community where families can share mesmerizing memories by the beach.

This sense of holistic relaxation is reinforced by an array of high-end amenities, including a private beach, horse stables, and premium recreational facilities.

Together, they create a self-contained seaside retreat that nurtures mindfulness and renewed energy away from the city’s commotion.

The brand identity for ESCALA, developed by Trend Media Services, is defined by a mood of quiet luxury and effortless sophistication.

The visual strategy centers on creating a contemporary and highly accessible lifestyle brand.

Imagery uses soft, neutral color palettes and minimalist interior settings to reflect a relaxed elegance, emphasizing the quality and wearability of the clothing.

The logo itself is clean and understated, appearing subtly on merchandise like a tote bag or sweater label.

This careful, uncluttered design positions ESCALA as the essential destination for elevated, modern wardrobe staples.

Crunk

The branding for Crunk is a bold and aggressive statement, designed for instant, high-energy impact. The entire identity relies on striking simplicity, using only the capitalized, heavy typeface of the word “Crunk” set against a contrasting background.

This raw, direct aesthetic is highly memorable and instantly signals a brand that is intense, straightforward, and dynamic. By stripping away unnecessary visuals, the design allows the powerful name to become the immediate symbol, making it ideal for a music, beverage, or lifestyle brand centered on action and high-octane attitude.

Kart Riders

For high-energy clients in the sports and competition arena, such as Kart Riders (races), TMS delivers branding that mirrors the excitement of the event itself. Our strategy focuses on translating the adrenaline, speed, and competitive spirit of the sport into a compelling visual identity. This involves: Dynamic Logo Design: Creating a logo that is instantly recognizable and visually captures the sensation of speed and motion on the track. Aggressive Color Palette: Selecting a color scheme that conveys energy, urgency, and premium sportsmanship, ensuring the brand stands out in a crowded market. On-Site Branding and Merchandising: Designing all visual elements for the race environment—from banners and track signage to official team and spectator merchandise—to create a unified, immersive, and high-quality brand experience. TMS ensures the Kart Riders brand is not just seen, but felt, driving engagement and reinforcing its status as a premier racing event.

Kalam Men Lahab

The set-up of Kalam Men Lahab is built around a bold “flame” aesthetic that blends warmth with intimacy. The dominant color palette features deep reds and burnt oranges against black or dark wood backgrounds, creating a high-contrast, fiery atmosphere that reflects the show’s name. The hosts sit at a central dark table equipped with professional microphones on boom arms, framed either by black curtains or large branded banners in white and orange. Lighting follows a controlled three-point setup: warm key lights highlight their faces, subtle shadows add depth, and occasional white or cool rim lights separate them from the dark backdrop. Whether on stage or in studio, the arrangement feels like a conversation lounge—intimate, energetic, and visually cohesive with the show’s urban comedic identity.

El Hokm Baad El Mo7awla

The set-up of Hokm Baad Mo7awla follows a bright, minimalist “work-in-progress” aesthetic that feels playful yet intentionally curated. The entire space is built on a seamless white infinity backdrop, where the walls and floor blend together to create a clean, high-contrast environment. Vibrant yellow acts as the hero accent color—appearing on the side table, armchair, water dispenser bottle, and draped fabric—while navy and dark green details add visual balance. A wood-finish desk anchors the setup, paired with white molded chairs and a bold yellow armchair, mixing office and home elements in a creative studio style. Scattered props and a visible ladder enhance the experimental feel. Behind them, a red LED timer is clearly displayed and actively used during games, reinforcing the competitive format and adding real-time tension and excitement to each segment.

El Best set up

The set-up of El Best is designed to replicate the thrill of a competitive eSports arena within a sleek studio environment. At the center, the host commands the action from a professional broadcast desk equipped with a condenser microphone and studio headphones, delivering live commentary. A clear glass “Fate” bowl sits prominently on the desk, used to randomly draw matchups and determine the tournament bracket, reinforcing the competitive format. The gaming area features plush dark purple beanbag chairs and PS5 DualSense controllers, framed by vertical blue and purple LED light bars that create a dynamic neon glow. Behind them, a dark step-and-repeat backdrop showcases the El Best controller logo alongside TMS branding, enhancing the professional feel. The production elevates the experience with split-screen coverage during matches and post-game handheld mic interviews, capturing both gameplay intensity and raw competitive reactions in real time.

Meen Ma3aya

The Meen Ma3aya show features a minimalist, high-contrast studio setup designed to focus entirely on the dialogue between the host and the guest. The set is defined by a deep, pitch-black background that creates a “void” effect, stripping away all environmental distractions. A vibrant red carpet serves as the central focal point, providing a sharp pop of color that anchors the two subjects in the space. Two sleek, dark leather armchairs with wooden frames are positioned at opposite ends of this carpet, facing each other to facilitate an intimate, symmetrical face-to-face conversation.

Feek meny

The Feek Mny show features a warm, inviting studio setup designed to resemble a modern living room, perfectly complementing its focus on family bonds and heartwarming stories. The set is anchored by a vibrant yellow sofa where public figures and their parents sit closely together, illuminated by the soft glow of a tall wooden floor lamp. Large potted palm plants and neutral-toned curtains create a cozy, natural backdrop, while a low wooden coffee table in the foreground holds a small box with a red light, likely used for the show’s interactive games and fun questions.

Two fe Show

The Two Fe Show is set in a modern, scholarly studio designed to resemble a contemporary private study or office. The environment is anchored by two large, light grey upholstered armchairs positioned around a unique, Z-shaped wooden side table, facilitating a comfortable yet structured conversational space. The backdrop features a deep navy-blue wall adorned with a framed eye chart and minimalist wooden shelving containing white sculptures and books, all illuminated by the soft, warm glow of a tall floor lamp. This cinematic lighting and thoughtful decor, including indoor greenery, create a professional and moody atmosphere that keeps the focus entirely on the host and guest.

Masharee3 el 3asary

The Masharee’ El 3ssary show features a vibrant, surrealist studio setup designed to mimic the whimsical nature of “afternoon dreams”. The environment uses a high-contrast palette of pastel yellow, blue, and pink walls with arched doorways, circular cutouts, and fluffy white “cloud” props suspended from the ceiling to reinforce the dream-state theme. At the center of the set stands a colorful “spin-the-wheel” game labeled with the presenters’ names, accompanied by a retro arcade machine and a classic red telephone booth. To match the show’s lighthearted tone, the cast is dressed in various “onesie” pajamas and costumes, ranging from a Hulk suit to prisoner stripes. The setup is completed with plush white modern armchairs arranged on a colorful zigzag-patterned rug with bold geometric side tables.

Mesh Mehtaga

The Mesh Mehtaga cooking show is filmed in a sleek, modern residential kitchen designed to feel both professional and accessible for its “budget-friendly” culinary concepts. The setup is optimized for short-form digital production, featuring a dark, marble-patterned countertop that provides a high-contrast background for the cooking process and step-by-step preparation. The background is composed of a light-toned, chevron-patterned backsplash and open wooden shelving filled with various jars and kitchenware, creating a warm yet contemporary atmosphere. Every shot is tailored for a mobile-first experience, utilizing bright, professional lighting and dynamic close-ups to ensure the focus remains entirely on the ingredients and the final dish.