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TV, Digital & Radio Production

High-Impact TV & Radio Production at Scale

Trend Media Services positioned Fabraka as a flagship program for the competitive Ramadan season, a time when audiences actively seek out premium entertainment. Airing on Nogoum FM, the strategic scheduling—multiple airings daily—ensured maximum reach for the family-friendly comedy.

By securing A-list talent like Ahmed Helmy, whose name alone guarantees attention, the production house solidified the show’s status as a major cultural event.

This focus on high production value and star power is a hallmark of Trend Media Services’ approach, making “Fabraka” a highly anticipated and successful addition to the annual Ramadan radio lineup.

Cultural Reach
and Daily Listener Engagement

Fabraka became a Ramadan radio phenomenon, driven by star power, character depth, and exceptional audience loyalty

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Main Cast & Hosting Dynamic:

The Ramadan success of Fabraka was fueled by a magnetic hosting duo. Egyptian megastar Ahmed Helmy and actress Hana Al Zahed led the radio show with humor, relatability, and a consistent comedic rhythm that attracted an enormous daily listenership and made the show a cultural talking point throughout the season.

02

Supporting Cast & Character Depth:

Fabraka did not rely solely on its star hosts. A distinguished ensemble strengthened the storytelling: Sawsan Badr and Samy Maghawry delivered dramatic weight and maturity, while Taha Desouky and Cynthia Khalifeh brought youthful comedic energy. Additional roles by Mohamed Radwan, Ali Sobhy, Nour Qadri, Ingy Ali, and Eman Al Sayyed ensured that even the smallest characters were performed with professional timing, elevating Fabraka from a simple radio program to a must-listen daily event.

With You in Your Details - Sinai University

This is TMS’s signature emotional brand-building campaign, centered around the theme “معاك في تفاصيلك” (With You in Your Details). The advertisement moves beyond showcasing facilities to depicting the entire student journey. Through a cinematic production featuring high-profile talent (like Hany El Dakkak) and a dedicated theme song, TMS established Sinai University not just as a place of study, but as a lifelong partner committed to the personal and professional development of every student. The campaign strategically uses high-end production value to communicate trust, stability, and academic prestige.

We Know Your Story - Sinai University

The video “عارفين حكايتك – We Know Your Story” is a brand campaign developed and executed by Trend Media Services for Sinai University. The campaign focuses on the personal journey of students, asking reflective questions like “Who are you?” and “What do you want to become?”, positioning the university as a place that understands each student’s story, ambitions, and potential.

Through cinematic visuals, emotional storytelling, and a motivational narrative, the ad highlights growth, self-discovery, and purposeful decision-making as core elements of the university experience. Trend Media Services handled the creative direction, storytelling concept, and media execution, translating Sinai University’s vision into a compelling brand message that connects emotionally with prospective students and reinforces the university’s identity as a partner in shaping futures—not just providing education.

Choose your future with your own hands - Sinai University

جامعة سيناء.. اختار مستقبلك بايديك This video is part of a three-part comedy series created and produced by Trend Media Services for Sinai University. The series highlights the importance of practical training alongside theoretical education. In this episode, a computer engineering graduate is shown in a real work environment when a system hacking attempt occurs. Due to his lack of practical experience, he is unable to stop the breach, panics, and ultimately leaves the situation. Through humor, and relatable storytelling, the episode emphasizes how hands-on experience is essential for real-world success.

Theory alone is not enough - Sinai University

This video is part of a three-part comedy series created and produced by Trend Media Services for Sinai University, highlighting the importance of combining practical training with theoretical knowledge. In this episode, a doctor begins listing treatment options before even explaining the patient’s diagnosis, creating a humorous and chaotic situation.

When a coach asks whether the injured player will be able to play in an upcoming match, the doctor dismisses the concern jokingly, stating that he doesn’t care whether the player plays today, tomorrow, or at any other time. Through comedy, the video underscores how proper practical experience and real-world understanding are essential for making informed, responsible decisions in professional settings.

Choose the university that teaches you

This video is part of a three-part comedy series created and produced by Trend Media Services for Sinai University, highlighting the importance of practical experience alongside theoretical education. In this episode, a mass communication student is shown speaking continuously using complex terminology without clear meaning or direction.

Another student approaches him to understand what he is doing, only to realize that his speech is largely nonsensical and lacks real application. She points out that if they want to finish their work on time, they cannot continue this way. Through humor and relatable dialogue, the episode emphasizes that communication is not about terminology alone, but about clarity, practicality, and real-world effectiveness.

Smart Gym

TMS delivered end-to-end brand management for this premier fitness brand over an 8-year partnership. Our scope included full branding development, marketing strategy, TV commercials, and comprehensive social media management.

Kart Riders

Kart Riders is a high-energy motorsports brand delivering competitive racing and a dedicated Academy for rising talent. As a 360° partner, TMS manages the brand end-to-end—handling full branding, social media, and complete event management. Crucially, TMS provides total coverage for the Academy, capturing every session to highlight the journey from student to pro.

Spiro Spathis

Trend Media Services developed a full-scale AI-driven advertising campaign for Spiro Spathis, blending over 100 years of Egyptian heritage with modern cinematic innovation. The creative challenge was clear: how do you make 1920 and 2025 exist in the same frame? Our solution was to build a visual bridge between legacy and future — honoring the brand’s deep cultural roots while reimagining its story through cutting-edge AI production. From concept development and scriptwriting to mood boards, AI-generated visuals, visual direction, and full production management, TMS handled the project end-to-end. The campaign merged black-and-white cinematic nostalgia with modern youth culture, transforming historical references into a dynamic, emotionally engaging brand film.

The result was a powerful storytelling piece that reinforced Spiro Spathis as not just Egypt’s first soda, but a timeless icon — authentic, culturally rooted, and ready for the future.

Nanny Now

Trend Media Services produced a dynamic social video ad for Nanny Naw, designed to capture attention instantly and drive engagement across digital platforms. The campaign’s focus was to communicate the brand’s unique personality and value in a way that feels fresh, authentic, and highly shareable. Starting with a clear creative direction, the TMS team developed the concept, script, pacing, and visual style to match the brand’s tone — fun, bold, and memorable. Every element of the ad was crafted with social performance in mind, from the fast-paced cuts and on-screen storytelling to the call-to-action that encourages immediate interaction.

By combining strong creative strategy with expert execution, the Nanny Naw ad delivers a compelling visual experience that strengthens brand awareness, resonates with audiences, and performs exceptionally well on Instagram and other social channels.

Digital Production

We don’t just fill space; we dominate it. By bridging the gap between raw ambition and precision execution, we transform brands into industry benchmarks. This is where your vision meets our momentum to define what’s next.

DAO Derma​

A modern aesthetic clinic for which TMS produced sleek, results-driven short-form promotional videos highlighting advanced skin treatments and technology for digital advertising.

Crunk

High-authority branding for business leadership, driving massive engagement and establishing a dominant social media presence.

Tamer Nabil

Defining the digital aesthetic and market reach for a leading modern Egyptian fashion brand.

TBC

Defining the digital aesthetic and market reach for a leading modern Egyptian fashion brand.

Spiro Spathis CGI video

TMS created a hyper-realistic 3D activation for Spiro Spathis using advanced AI technology. The reveal showcased a massive digital replica of the iconic 1920s glass bottle, featuring the signature bee logo and an icy, refreshing look—turning a busy city square into a viral, immersive marketing moment.

Spiro Spathis 3D video

This sleek, high-contrast ad shows Spiro Spathis emerging from the shadows using dramatic low-key lighting to highlight the bottle’s icy condensation. After cinematic rotations and a top-down reveal of the bee-branded cap, it ends with a hero shot beside clear ice cubes, emphasizing the brand’s premium refreshment and heritage since 1920.

Nod

TMS drives the digital growth and physical presence of this real estate agency through full-scale social media management. Our partnership encompasses comprehensive event management, end-to-end production, and high-impact event coverage. We ensure a seamless brand experience, handling every detail from digital production to on-ground execution.

Kart Riders

Kart Riders is a high-energy motorsports brand delivering competitive racing and a dedicated Academy for rising talent. As a 360° partner, TMS manages the brand end-to-end—handling full branding, social media, and complete event management. Crucially, TMS provides total coverage for the Academy, capturing every session to highlight the journey from student to pro.

The High Five

The High Five is Egypt’s top stand-up comedy collective, and TMS serves as their all-in-one management and production engine. TMS handles everything from their international tour logistics, and social media to digital strategy and major brand sponsorships, effectively transforming the five comedians into a unified, market-leading entertainment brand.

Primadent

For Primadent Dental Center, TMS manages a professional social media strategy highlighting dental tourism, cosmetic dentistry, and implants. Through organized Instagram categories, before-and-after results, and patient feedback, the content builds trust and promotes its Cairo and Hurghada locations.

Curve Karting

TMS delivers full brand management for Curve Karting, handling social media, content creation, and digital campaigns. From high-energy track visuals to strategic online presence, TMS manages every touchpoint to position Curve Karting as a premier racing destination.

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